9 Best Practices of Profitable E-Commerce Websites

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Make Your E-Commerce Website More Profitable

Best Practices For A Profitable E-Commerce Website

With the global pandemic forcing everyone to stay home, e-commerce is the way to go for entrepreneurs to continue selling products or services. In the U.S. alone, the online income of retailers reached a new high in April, compared to an earlier peak in January. For business leaders starting their online stores, how can you ensure they sell well?

Consider these tips for best practices.

1. Come up with a clear CTA

Your CTA or call-to-action should tell the website visitor what to do to avail of a product or service they desire. Examples include “Shop Now” or “Add To Cart” in readable fonts on buttons with complementing colors. Place these where the buyer can easily see them, and make sure the CTA is just the right size.

2. Use high-quality product images

Make sure the images or videos shown on your e-commerce website aren’t blurry or laggy. The products should also be in proper lighting so customers know how they’ll look like when worn or brought outdoors. Adding a zoom feature to high-quality images can help customers who want to look at the details of the item.

3. Write informative product descriptions

The challenge with product descriptions is that they have to explain the features or benefits of what you sell in a limited word count. This makes sense because buyers don’t have time to read long texts. Make sure your descriptions are succinct and engaging so guests can say yes to it quickly. Include relevant details of a product, such as its functions, dimensions, warranty, accessories, and the like.

4. Add filter and sorting options

Over time, an e-commerce site will accumulate items for sale. To help your customers find what they want quickly, add filter options for your products. This lets buyers find items on sale, best-selling ones, or those in stock and can further fine-tune results by sorting the results alphabetically, by price, or by popularity/best-selling filters. Not having to scroll through an exhaustive list of items will make the buying experience better for your customers.

5. Use the right product tags

Product tags help relate your items to each other. If you sell printers, you can use product tags like “office”, “paper”, or “ink” to these items. If you have a customer that used the search bar to look for printers and typed any or a mix of these product tags, your printers can appear on the results. Just make sure you have accurate product tags so that buyers can get relevant search results.

6. Include a wishlist feature

This save-for-later option will help your customers store items they’ve found but couldn’t buy at the moment. You also can offer them options to receive alerts in case the item on their wishlist is on sale. Letting them share what’s on their wishlist to social media can also increase traffic to your site, especially during the holidays.

7. Offer flexible payment options

Make online purchases easier for customers by offering different payment options. Common and emerging examples include credit card, e-wallet, cash on delivery, or online vouchers. By showing that these options are available, you let customers know that your online store welcomes flexible forms of payment.

8. Do not impose registration

Guests on an online store would be frustrated if they were forced to register right when they’re about to buy the product they need. To prevent this, offer them the option to order as a guest. This will speed up the transaction and satisfy them.

9. Offer online customer support

Your online shoppers won’t be able to speak to a manager if they need help with your products, but they can speak with a live chat agent instead. By providing this feature, your customers can get online support that can resolve concerns quickly.

 

Sources – CXL, Entrepreneur, Forbes

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Looking After Your Employees And How It Pays Off In The Long Run

The Benefits of Taking Care of Your Employees

Take care of your employees and they will take care of your company.

At the start of this year, The Philippine Statistics Authority estimated employment to be at 94.7 percent. This reflects how a lot of people are at work – but are they committed to what they do? A company would be nothing without engaged employees who care about keeping the business in operation. To get your team to care, show first that you care for them. Look after your workers to see what they need and expect.

As a business owner, here’s how you can look after your employees.

1. Provide Basic Needs

An employee that shows up to work tired or hungry won’t be able to do the job well. You need to ensure that your workers’ minds and bodies stay ready and functional. They have the right to sick leaves or maternity leaves, as well as health insurance. Companies can provide sleeping quarters, do wellness and fitness classes, or make campaigns for healthier eating.

The Benefits of Taking Care of Your Employees

2. Give Out Recognition And Rewards

Keep your staff motivated by letting them know you appreciate their hard work. This explains the practice of monthly lists showing those who achieved targets or exceeded metrics in operations. Just make sure this will motivate the others to keep up with their coworkers instead of stirring conflict. The incentives can be monetary in nature, gifts for home use, or a paid trip somewhere.

3. Encourage Growth In Skill and Purpose

Employees tend to leave when they find better opportunities elsewhere. You can show your workers that there is room for growth in the company through mentoring. Internal hiring also shows that the company believes its employees have what it takes. Let your workers know they can take on managerial roles, that they still have a purpose with you, and that there will be fair compensation for it.

Employee Benefits Philippines

4. Practice Flexible Work Arrangements

As more places get reliable internet and computers get more advanced, discuss flexibility at work with your team. There are cloud systems now for file transfers, and videoconferencing for meetings. Let them know that you acknowledge their life outside work and that you trust their skills to manage their time. As long as they deliver by the end of the day, the setup is working.

5. Establish A Healthy Work Culture

Your employees spend at least 8 hours of the day for your company, aside from a bi-weekly paycheck and benefits, the unseen glue that will make them stick to your company for a long time is healthy work culture. A huge chunk of this is dependent on everyone’s attitude and set of values. Make sure everyone exudes a positive attitude, practices transparency, and communicates with passion and purpose.

Philippines companies with good benefits

A company that provides these (or are at least working on providing these) is in it for the long run for you too. Choose wisely and know your labor rights!

 

Sources – Acas, Telegraph, Medium, PSA, Virgin

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Telecommuting: Reasons to Go Remote And It’s Challenges

Telecommuting: Reasons to Go Remote And It’s Challenges

Pros and Cons of Remote Work For Your Business

Is your company equipped for the future of work?

These trying times are tests of leadership, and many are adapting. The social distancing during this pandemic has compelled businesses to utilize remote work, making adjustments both in the office and at home. Technology and work priorities are there for leaders to take into account when telecommuting.

Here are reasons to go remote and the challenges to consider.

1. Safety and Convenience

Employees and executives alike get to stay home and follow health protocols with telecommuting. This way, safety is maintained because social distancing is observed by everyone. Convenience also factors in because everyone would no longer need to get ready to drive or commute to work. At the end of the day, everyone has more time for family or other matters at home.

web-design-company-philippines
Photo by John Cameron on Unsplash

 

Take into account that everyone has more time for family and matters at home.

 

2. Technology

Computers are now more capable when it comes to video conferencing, chatting, and other communication tools. There is also cloud technology to help teams handle files for various projects. The challenges here would be stable internet connections for every member, but utility companies should be making improvements by now to tackle such telecommuting needs.

web-design-company-philippines
Photo by Michael Soledad on Unsplash

 

3. Changing Attitudes

The current workforce, which has seen a growing number of millennials, may account for changing attitudes regarding work. Members of this generation are expected to comprise seventy-five percent of the workers by 2025, bringing with them priorities
to have a good work-life balance. Flexibility attracts millennials to a workplace, which means they’ll likely go for remote work setups compared to older generations.

web-design-company-philippines
Photo by Carla Cervantes on Unsplash

 

Flexibility brings people to a workplace

 

4. Challenges

The challenges of remote work, in the context of the pandemic, is that not every employee has the means at home to work efficiently. Administrators or business leaders must anticipate this and offer detailed help. Another would be mental health: a telecommuting employee might struggle to cope with social distancing, a lack of updates, or the like. This is where the state intervenes, be it through professional help hotlines or improved plans to give local aid.

web-design-company-philippines
Photo by Ryan Mendoza on Unsplash

 

Sources Brookings, Forbes, Scoro

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Mind Your Mental Health: Coping Tips For Remote Employees

Mental Health Tips For Remote Employees

Pay attention to your remote employees’ mental health.

The COVID-19 lockdown has left many people feeling a variety of emotions, most of which aren’t good. The World Health Organization assures us it’s okay to “feel sad, stressed, confused, scared, or angry during a crisis”. As we continue to work from home, we can do steps to handle the said emotions we might be feeling. This is essential in keeping your composure, especially if you have kids or loved ones at home.

Here are several mental health tips for current remote workers.

1. Maintain Healthy Routines

Staying at home all the time might make your body feel lazy or unmotivated. You might miss daily routines like working out, walking to work, or getting food at commercial establishments. However, doing self-quarantine doesn’t stop anyone from maintaining these routines. WHO recommends that you “engage in healthy activities that you enjoy and find relaxing, exercise regularly, keep regular sleep routines and eat healthy food.” Continue eating fruits or vegetables instead of relying on canned or processed food for sustenance. Also, add meditation to your morning routine to practice clarity.

mental health tips for remote workers

2. Filter Your Social Media Feeds

News outlets mention the “infodemic” buzzword nowadays, and it describes the spread of disinformation in this context of the COVID-19 virus. As a remote-working employee, you already have enough tasks on your mind, so make sure not to get swayed or alarmed by false news. Check links on the article to see if they’re from legitimate sources. (Here are more tips to decode fake Covid19 news) To lessen distraction, limit your exposure to updates by seeking them at certain times of the day, ideally after work. This way, you’ll get to focus and have more peace of mind.

social media detox for mental health

3. Establish Work-Life Boundaries

Because you work at home, make it a point to have a workstation separate or far from your sleeping quarters. This way, you won’t get tempted to sit down or lay on the mattress if ever you get stressed by a certain task. Once you establish a work station at home, make sure it is private and conducive for focus. Do not have it near where children play or pets run freely. By being able to complete your work without distraction, you can submit deliverables sooner and go offline for the rest of the day.

work life balance mental health tips

4. Use Professional Support

For those who might be struggling with clinical depression or other mental health illnesses identified by experts, there should be local hotlines available to help. The UP Diliman Psychosocial Services offer free telepsychotherapy sessions for those in need. This is a reminder that professionals are available to listen to your troubles if these are already affecting your duties at work or with family.
Remote work might be a set-up that we all have to get used to (even after the lockdown), so make sure you take it easy on your mind. If you need tools to help you navigate remote working better, check out our cheat sheet of tools. ‘Till then, stay safe.

 

Sources: Inquirer, Mental Health Foundation, UPD PsychServ

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Marketing Your Business Online? These Are Exactly What You Need

Marketing Business Online how

Marketing Your Business Online: A Comprehensive To-Do List

Marketing your business online is more than just a few social media posts.

If your company has been around for a long time, you know that one of the reasons your business has survived is because you adapted to the changes of the times. Processes, systems, products, employees are just a few of the many things companies improve and change. Now that we’re in the ripe stage of a technology-dependent era, one of the best things you need to move into is a digital marketing strategy. And this time, you have to think of it as a permanent cluster in your marketing department.

Here’s what you need to do to get things started.

1. Officer-in-Charge

The OIC (Digital Marketing Head) of your online marketing venture should be someone who knows your company inside and out but also has superior knowledge on how to move around the online world. He/she is in charge of your company’s online identity and the main person who will decipher if all online assets created are aligned with your company’s mission and vision. Lastly, and most importantly, the OIC is in charge of your goals such as building brand awareness, generating a high volume of qualified leads, establishing thought leadership, revenue generation, and increasing brand engagement.

2. Online Identity

Speaking of online assets, your online marketing strategy will involve a ton of graphics and copy creation. Your current branding guidelines may not be as well-received in the online world, which also contains the new generation of clients, partners, and consumers, so maybe it’s time to rebrand (your logo probably needs an update anyway, right?). A rebrand is definitely tedious work, but the benefits will last a long time. Make sure it includes a solid brand voice and a set of digital communication guidelines.

 

 

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3. Google Business Profile

The main reason you want to add an online marketing strategy is that you want your company to be searchable online–which is where everyone is searching nowadays. The best way to be present there is to “claim your lot” in the worldwide village of Google. Create a business profile so that when people type your company on your search engine, your profile will be one of the many results that will pop out on the search results.

4. Website

If the Google Business Profile is your lot (the foundation), your website is the building. Your website, whether it’s an e-commerce site or a simple portfolio website, will be the headquarters of your online marketing strategy. All your marketing efforts should lead to your website at some point. This is because you want to increase page views and eventually attract potential customers. This is also where SEO comes in.

 

 

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5. Facebook Page

Some digital marketers might argue that a website is enough, but we beg to disagree. Having a Facebook page is like having a megaphone for your products and services. It’s where most of your customers (both present and future) will be for at least… 4 hours a day. Make sure you meet them there with valuable content– this is how you build a relationship with them and earn their trust.

6. Optional: Instagram, Twitter, Tiktok, Youtube, Newsletter

The online world is full of platforms and it can be overwhelming. Do you really need to be present at all of them? No. The key to choosing the right social media platform/s your company should be present in is dependent on 3 questions:

  1. Are your present and future clients present on that platform?
  2. Will your company’s products and/or services be able to organically sell through that platform?
  3. Is your company able to create content for that platform regularly?

If one of your answers to these questions is a “no”, stick to Facebook and a Website for now.

 

 

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7. Digital Agency

The first few years of your pivot to the online marketing realm requires a digital agency who can create assets and streamline strategies for you. Make sure the digital agency you’re hiring understands your company’s sales goals, vision, mission, and has a cooperative attitude. They are essential to your online marketing success and of course, to a harmonious long-term collaboration.

If you’re ready to start and/or step up your online marketing efforts, reach out to our digital agency: Dthree Digital, and we’ll help you out!

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