Background
Drive Electric. Love Pinas. is a national campaign by ACMobility, BYD Cars Philippines, and the Department of Tourism, built to prove that nationwide EV travel in the Philippines is possible today. goev.ph is its digital home: the hub for the journey, the route, and the campaign's promotional materials.
The challenge
The campaign was ambitious: a 22-day, 3,500-kilometer electric road trip from Laoag to General Santos across 102 cities, two Guinness World Records, and three major partners behind one message. The site had to carry that scale, hold a high-profile national audience from day one, and tie the partners together under a single, credible identity.
Our approach
We ran the full process with ACMobility: planning, architecture, design, full development, QA, and content. We built goev.ph as a campaign hub that presents the journey and the route along ACMobility's EV Spine charging network, and made it fast and mobile-first for an audience following the drive in real time.
The result
goev.ph gave Drive Electric. Love Pinas. a national home online: a fast, credible platform that carried a Guinness-record EV journey and showed Filipinos that electric travel across the islands is possible today.
