Website discovery and planning

Start by understanding the work

We begin every website by understanding the business behind it. As a Manila-based web design and development company, we start with discovery sessions with your team to learn how you work, who you serve, and what the site has to do. This is where a project succeeds or stalls, so we give it real time.

Set goals worth building toward

A site needs a job. We work with you to define what it should achieve, whether that is generating qualified leads, making information easy to find, or supporting a brand you have spent years building. Clear goals keep every later decision honest, from structure to content to design.

Plan before we build

Discovery feeds a plan: the site's purpose, audience, structure, and the priorities that shape the build. You see the thinking before anyone writes a line of code, so there are no surprises later. It is a collaborative, senior-led process, and you stay close to it throughout.

How long it takes

A standard company website runs 8 to 16 weeks from planning to launch, with the hands-on production inside that calendar at six to nine working weeks. Basic and campaign sites land in 4 to 6 weeks; larger and ecommerce builds run longer. The full breakdown, including what stretches timelines and how to plan backwards from a fixed date, is in our guide to how long a website project takes in the Philippines.

Related services and work

Planning flows into architecture and interface design, and it is where projects are won or lost. Planning-led projects in our work: Assumption Antipolo, built to guide families from first visit to enrollment, and the World Vision sponsorship pages.

Related reading

• What makes a great business website: lessons from 10 years

Planning a school website? Start with our page on school and university website design.