Background
Probe Media Foundation, Inc. (PMFI) is a non-profit dedicated to building media skills and creating opportunities for practitioners, content creators, and the audiences they serve. With a respected name in Philippine media behind it, the foundation needed an official website to match.
The challenge
The site had to carry the foundation's credibility while making its programs and purpose easy to follow for a broad public audience. It also needed to hold to a defined brand direction led by Robert Alejandro.
Our approach
We worked closely with the foundation throughout: research and planning, sitemap and wireframes, design, prototyping, development, and content. Robert Alejandro led the brand direction; we translated it into a site that stays faithful to that look while keeping the structure clear and the pages quick to load.
The result
Probe Media Foundation has an official home online that reflects both its standing and its mission: a clear, credible platform for its work in Philippine media.