Background
FQ Mom is the brand of Rose Fres Fausto, an investment banker turned writer and speaker on money and family, a behavioral economist and Gallup-certified strengths coach. She needed a website that reflected her brand and an online store to reach her audience.
The challenge
The site had to carry a personal brand with authority and warmth, make her writing easy to follow, and support e-commerce, all while staying fast and easy to navigate.
Our approach
We planned and structured the site with sitemaps and wireframes, designed pages true to the FQ Mom brand, and built the full site including an easy-to-use online store. We optimized for speed and search, ran quality assurance, and continue to maintain the site.
The result
FQ Mom has a website that reflects Rose's brand, makes her work easy to engage with, and gives her audience a simple way to access her products and resources.