Background
Founded in 2017 by brothers Joe and Chris Gallegos, InsBOSS provides back-office, telemarketing, specialized accounting, and virtual assistance to US insurance companies, with headquarters in New York and offices in Manila and La Union. It needed a corporate website to present the company to its US market.
The challenge
The site had to speak credibly to US insurance clients while reflecting a brand built across two countries. The work was a three-way collaboration: RAD Creatives led brand design and direction, and we handled the site.
Our approach
We started with research and planning to align on goals and audience, then set the structure with sitemaps and wireframes. Design was a close collaboration with InsBOSS and RAD Creatives, refined through prototypes. We built the full site, handled quality assurance, and curated the content.
The result
InsBOSS has a corporate website that reflects its brand and serves its US market, the result of a close collaboration between three teams.