Background
The International Design Conference is the Design Center of the Philippines' flagship gathering, bringing global designers and innovators to one stage. We worked with the Design Center again on the 2022 edition, built around the theme "Future for All."
The challenge
A conference of this standing needs a site that reflects its weight: accurate to the event's image and message, and clear enough for an international audience to navigate easily.
Our approach
We started with research and planning alongside the Design Center to understand the goals for the site, then set an intuitive structure with sitemaps and wireframes. We designed the pages around user-centered principles to reflect the conference's image, prototyped the design for sign-off, and built it out.
The result
The International Design Conference 2022 had a website that matched its international standing: clear, on-message, and easy to navigate.