Brand Design, Social Media Design
Designing the brand and social media presence of a COVID-19 initiative
Kaagapay was launched by the Philippine Disaster Resilience Foundation (PDRF), Zuellig Pharma, ABS-CBN, and Metro Drug as part of the private sector’s efforts to curb the spread of the COVID-19 pandemic through collective action.
An effort to help the front-liners
At the start of the COVID-19 pandemic, PDRF asked Dthree Digital to help build the brand design and social media design of Kaagapay, a private sector initiative for front-liners of the Philippines. Through collaboration and routine alignment with them, we were able to build and expand the branding.
An approachable design
Kaagapay's brand design was meant to be straightforward. It makes use of the brand colors and elements throughout the materials and collaterals shown on social media. The designs were also rolled-out by PDRF whenever materials were given to the different hospitals in the Philippines.
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