Background
Kaagapay was a COVID-19 initiative launched by the Philippine Disaster Resilience Foundation with Zuellig Pharma, ABS-CBN, and Metro Drug, part of the private sector's collective response to the pandemic. It needed a brand to carry the message.
The challenge
A public-health initiative has to communicate its mission clearly and credibly, and move quickly. The brand had to feel trustworthy and unify several partners behind one identity.
Our approach
We led design planning, brand design, and social media design, working closely with the PDRF team at every step, with quality assurance and content curation throughout.
The result
Kaagapay launched with a clear, recognizable brand that communicated its mission and supported the initiative's work against COVID-19.
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