Background
LENA, "Lately, Everything Needs Analytics", is an end-to-end data solutions provider, helping organizations through digital transformation with solutions that are made to measure yet built to integrate. We partnered with Brand'eM to deliver the company's first website in 2022. In 2025, LENA came back to us for a full rebuild.
The challenge
A data company's site has to feel as capable as the work it represents. The first site had to convey LENA's technical depth and tailored approach and perform well across every device. By 2025 the company had grown: its services had settled into three lines, the team had expanded, and it had client results to show. The site needed to be rebuilt around that, not patched.
Our approach
For the original build, working alongside the LENA team and Brand'eM, we covered planning, sitemaps, wireframes, design, development, QA, and content, and optimized the code to keep load times low.
For the 2025 rebuild we restructured the site around LENA's three service lines, Data Strategy and Enablement, Data Systems and Engineering, and Data Analytics and Insights, each with its own page. We added client testimonials, a team page, and a refreshed visual system, and built it on WordPress so the LENA team can update content themselves.
The result
LENA has a website that reflects where the company is now: clear about what it does, credible through the clients it has served, and quick on any device.