Background
Butch Meily is a figure in Philippine corporate life, leading organizations including the Philippine Disaster Resilience Foundation, IdeaSpace, QBO Innovation Hub, and Pacific Global One, with a career spanning New York to Paris. With a new book out, he needed a site to carry his story.
The challenge
A personal platform for a leader of this standing has to promote the book while doing justice to a long, varied career, clear and credible without overstating.
Our approach
We worked from research and planning through sitemaps, wireframes, and prototyping, then designed and built the full site. Quality assurance and content curation shaped his journey into something that resonates with readers.
The result
Butch Meily has a digital platform that promotes his book and reflects his career, built to do justice to both.